Newsflash

Twitter, Facebook, Business Corporate Management, Strategy, International Corporate Brand Management free resources here
Home News Feeds ComScore, Inc
Newsfeeds
comScore Voices


  • Facebook: Around the World in 800 Days
    Over the last few years social networking has emerged as a truly global phenomenon, and today Facebook is known to be the favourite site of young and old across many countries around the world. The numbers speak for themselves: in March 2012, 806 million people age15+ visited Facebook.com on a worldwide basis.

  • Social Media Delivers Valuable Exposure for Presidential Campaigns
    In case you missed it, comScore recently released a report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election. The report analyzes key digital campaign elements that have impacted the primaries, with an eye to how these will affect the general election.

  • Despite its Declining Importance for Many Display Campaigns, the Click Remains Important for Pharma Marketers
    Over the years, comScore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advertising. We have also shown that simply being exposed to an online ad, even when a click does not happen, often drives meaningful lifts in site visitation, purchase behavior and other key performance metrics. These findings continue to change how success is perceived and measured in digital advertising. Just as with other media such as television, radio and print, marketers are beginning to understand that an action at the exact moment of exposure is not the only indicator of effective advertising. Accumulated exposures, even without clicks, provide value to brands that should not be discounted.

  • comScore Introduces Mobile Metrix 2.0: The Next Generation of Mobile Behavioral Measurement
    Today comScore is excited to announce the U.S. launch of Mobile Metrix 2.0, the next generation of mobile audience measurement. Mobile Metrix 2.0 provides mission critical insights into the behavior of the most active mobile media consumers: smartphone owners. Mobile Metrix 2.0 is based on passive behavioral data collected from a 10,000+ person panel (whose members have agreed to install comScore’s measurement software on their mobile devices). When combined with data from comScore’s census network of tagged sites and apps, Mobile Metrix 2.0 delivers our clients an unprecedented view of the U.S. mobile consumer.

  • Digital Advertising Develops Presidential Candidate Brands and Engages Voter Groups
    Yesterday, comScore released a new report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, which highlights the key elements of the U.S. Presidential campaigns’ digital strategies – such as online advertising, online fundraising, social media, and search – and how they are being leveraged to improve their chances of victory in November.

images/resized/images/stories/gallery/gl-1_80_80.jpgimages/resized/images/stories/gallery/gl-2_79_80.jpgimages/resized/images/stories/gallery/gl-3_79_80.jpgimages/resized/images/stories/gallery/gl-4_79_80.jpgimages/resized/images/stories/gallery/gl-5_79_80.jpgimages/resized/images/stories/gallery/gl-6_79_80.jpg

  • Free Videos/Audio resources

  • Subscribe

MeetThe Boss TV is the Executive channel, one of the most important resources for today's demanding manager with exclusive videos and audio lessons from the world's most innovative and influential business leaders from different fields.

MyFreeCopyright.com Registered & Protected