Business Management Strategy - Corporate Strategy - Global Business Strategy

Social Media is still in a development process where require more successful study cases, more good practices to be shared with the community. How you measure your return on investment ROI is to be pondered I think. That is possible when there are good practices over there

A really recent survey made by company Network Solutions and the University of Maryland’s Robert H. Smith School of Business says Small Businesses that have adopted Social Media are still so concern on many aspects, eventhough it has grown twice its rate this year: the research say companies are still concern because according to their survey’s results:

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Creating value together for Shareholders and stakeholders is becoming a mandatory must-do thing nowadays, by shareholders we just do not mean CEOs or the Board of Directors of an organization, it has to do also with the employees and customers.

These two stake and shareholders value creation concept must be working together in a holistic way, never separately as it was recently, it has to be worked all like one if we want to have a sustainable competitive advantage in all levels.

at an Internet business is not the exception, in spite of the so called virtual reality field as it was renown in the past we all know this is becoming more real than real, therefore Internet is beyond a fiction business management

^{Gmail with its Google Buzz is already 2.0. Quite many Sources including the Wall Street Journal are making this one of the biggest event of the Social Media sphere. Google Buzz is here to stay, exactly after two years after Yahoo launched Yahoo buzz. However, Gmail has many functions in its Google lab feature that should have been all integrated long time ago. Really pretty useful tools that can be used for all kind of activities from top Corporate Business Management to home daily expenses monitor budget but most of all for Social Media tasks based on my experience.}

^{Google lab is a as its name say a way to make your email experience more useful and friendly doing things in the less time with the best efficacy, quality and time are really important nowadays, no? Google is trying little by little to be more “Social” while Social Networks like Facebook, Twitter, etc, are trying to be more Searchable, because of this Google lab has now implemented the “social search” which is a new implementation on the Google lab files.}

The Wall Street Journal published an article stating how Social Media is growing in Europe, more specific how renown and famous European CEOs are using Twitter for corporate use, they are starting to use Twitter for example for fun.

Europe have always been frowning its face when integrating social media with business, howeve r the world is telling them to reinvent themselves in order to create everyday more sustainability and value for their stakeholders and shareholders.

Each Tweet, Google Buzz or Facebook post a brand display represent an added value for a corporation's brand but it is quite understandable a proactive manager wants to know for sure if he is wasting time doing these things, let's have a look to what reports and experts say on Social Media, Internet Marketing in Europe.