Not far from the successful Social Media campaign that caused sensation around the world and as part of a huge marketing plan to help IKEA Sweden's future retailer catalog to be released on 2011. This TV commercial is doing the same thing and we are more than sure that will fulfill the expectations. This time is not in Sweden but in London.
This commercial is about several well lots of cats jumping and doing whatever they want around IKEA. In my parent's house we have a lot of cats, at least 10 last time I was there around 4 years ago more or less, there are now 7 i think :)
As the Guardian UK says The TV campaign, which will break during The X Factor on ITV1 on Saturday, is the first work by Mother London agency since the ad agency picked up the £8m UK account from Trevor Beattie's BMB.
Like we said in the beginning, IKEA'S TV campaign is part of a wider marketing push to launch the Swedish retailer's 2011 catalogue, which will include press advertising, in-store media and a Facebook page, developed by the communications agency Cake, and a "making of" video. The music in the commercial is called Pianni by Mara Carlyle. Media planning and buying has been handled by media agency Vizeum.
This is the Advertisement which is in YouTube:
And this is the behind the scenes of making of the advertisement:
