I really liked how McKinsey show the way Digital and Traditional Marketing can be both successfully integrated. In one of its recent article we can see these can also be part of a holistic plan with a main goal that is increase revenue.
One can not replace the other in spite of the nowadays online marketing peak, i guess that is more emotion and fever than reality, the truth is these can not never work independently otherwise could be a merenew hybrid element of the promotion mix
Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth, I would companies that adapt corporate vision and culture into it as a whole one in all and all in one.
