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Behind the data and the new content marketing thing PDF Print E-mail
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Tuesday, 15 September 2015 10:47
According to this new article published by Harvard on Sept 14, 2015, more and more companies are using social media in order to tell a story, we are all journalists nowadays. we are not anymore advertisers, we are publishers and we have the speakers and the microphones in our hands

How do we create a great story depends on how convinced you are on what you are saying. It is quite an old adage that says you convince with what has convinced you first.

1) Ourselves: the way and the why we believe in that message, how my company came to believe it, how much we believe it, do we really believe it?

2) How about the idea itself? is this idea true for real or it is not valid at all? does it go just as a reason to try to convince or in the other hand is there something strong, unforgettable at least?

3) The way other react to that Idea: What hemispheres ride the most: valid, true, accurate, useful? is there any underlying belief behind? how easy is to decode it? or in the other hand does it promise something that is not for real what it is?

General beliefs are usually defined via ontologist and epistemologist methodologies. Epistemology as a philosophy about how we come to know the truth should always be remembered by content creators, i understand if the blogger with a brief philosophic orientation should always create more convincing content. Add a comment

Last Updated on Tuesday, 15 September 2015 11:33
Brain mechanism on how buzz and ideas are spread PDF Print E-mail
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Friday, 05 July 2013 21:53
I stomped with a really great research made by UCLA psychologists, via Journal reference: Psychological Science Provided by University of California, Los Angeles How do ideas spread? What messages will go viral on social media, and can this be predicted? UCLA psychologists have taken a significant step toward answering these questions, identifying for the first time the brain regions associated with the successful spread of ideas, often called "buzz."

The research has a broad range of implications, the study authors say, and could lead to more effective public health campaigns, more persuasive advertisements and better ways for teachers to communicate with students.

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Last Updated on Friday, 05 July 2013 22:03
Is Publishing Content Still the King of Marketing? PDF Print E-mail
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Friday, 14 June 2013 10:13

I recently read a good article written by Harvard Business School concerning "content" as one of the axis of a good marketing work, according to that research Marketers are not publishing enough content. The debate is still going on: Quantity vs. Quality. At the end the article states why not creating lots of good high quality content then? I would have been surprised if that is not possible but i understand many years ago that was impossible. Relevancy and added value seems to be the axis of this debate.

One of the most powerful tools to add value to your content are videos, definitely videos. Anyone is a marketer now, just grab your camera do some post edition and that's it. Of course, if you are a marketer and start working seriously and systematically in a brand some steps should follow rather than being just passionate and emotional.

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Last Updated on Friday, 14 June 2013 11:16
Marketing, meet tech. IT, meet marketing. Roles are growing closer. Oracle's Erika Brookes presents at Digiday. PDF Print E-mail
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Monday, 10 June 2013 19:26


Breakfast Workshop with Oracle: Marketing and Technology — It’s Now a Hybrid World from Digiday on Vimeo.

The metamorphosis between Technology and Marketing is getting stronger as time goes by. Consumers are nowadays covered by technology in all its aspects, they are driven by the latest trends and devices, this of course is reshaping Marketing in all its variations as well. If you are thinking that today's Marketing is Customer Relationship Management Marketing you are right but you cannot maintain a proper relationship if you don't know how to track and reinvent your business without technology, abstracts concepts such as branding, corporate identity and corporate image are metamorphosed with technology. Erika Brookes from Oracle is explaining how this concept must changing the whole organizational culture. I hope you enjoyed just like i enjoyed it live! :)

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Last Updated on Monday, 10 June 2013 20:25
Everybody is a marketeer now PDF Print E-mail
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Saturday, 01 October 2011 05:53

For the past decade, marketers have been adjusting to a new era of deep customer engagement. They’ve tacked on new functions, such as social-media management; altered processes to better integrate advertising campaigns online, on television, and in print; and added staff with Web expertise to manage the explosion of digital customer data. Yet in our experience, that’s not enough. To truly engage customers for whom “push” advertising is increasingly irrelevant, companies must do more outside the confines of the traditional marketing organization. At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience. In the era of engagement, marketing is the company.

This shift presents an obvious challenge: if everyone’s responsible for marketing, who’s accountable? And what does this new reality imply for the structure and charter of the marketing organization? It’s a problem that parallels the one that emerged in the early days of the quality movement, before it became embedded in the fabric of general management. In a memorable anecdote, one of former Chrysler CEO Lee Iacocca’s key hires, Hal Sperlich, arrived at the automaker in 1977 as the new vice president of product planning. His first question: “Who is in charge of quality?”

“Everybody,” a confident executive replied.

“But who do you hold responsible when there are problems in quality?” Sperlich pressed.


“Oh, shoot,” Sperlich thought. “We are in for it now.”

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