How do we create a great story depends on how convinced you are on what you are saying. It is quite an old adage that says you convince with what has convinced you first.
1) Ourselves: the way and the why we believe in that message, how my company came to believe it, how much we believe it, do we really believe it?
2) How about the idea itself? is this idea true for real or it is not valid at all? does it go just as a reason to try to convince or in the other hand is there something strong, unforgettable at least?
3) The way other react to that Idea: What hemispheres ride the most: valid, true, accurate, useful? is there any underlying belief behind? how easy is to decode it? or in the other hand does it promise something that is not for real what it is?
General beliefs are usually defined via ontologist and epistemologist methodologies. Epistemology as a philosophy about how we come to know the truth should always be remembered by content creators, i understand if the blogger with a brief philosophic orientation should always create more convincing content. Add a comment